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The Art of Food Marketing

 According to Dimitris Kosvogiannis, the food industry worldwide is interrelated with all the aspects of food production, marketing, and therefore the consumption of consumers. Marketing takes part during this series of food activities which is commonly remarked as from the farm to your plate.


As a succession of interconnected activities, food marketing jobs continue to dominate the classified job opportunities worldwide.


The art of food marketing incorporates farming, processing, manufacturing, culinary arts, nutrition and dietetics, food and beverage restaurants, and also household meal preparation. within us alone, food marketing jobs are considered to be the biggest direct and indirect employer.


Similarly, within the UK, food marketing jobs form an affordable percentage of the country's manpower. Additionally, in other countries worldwide, it also contributes to the economic process of their cities and towns. As such, you'll be able to always find food marketing jobs in your local employment agencies or on the internet.


Food marketing jobs generally involve the inter-related concepts of the products, cost, and costs, advertising, and placement.


• Goods

The goods come from the farmers and also the food manufacturers. Food products are developed and enhanced by nutritionists, dieticians, and chemists before it is sold within the market. Those within the food and beverage industry, similarly because the household consumers also play a vital role from food presentation to consumption.



• Costs and costs

Food marketing executives with the relevant business degree handle and assesses the food products' marketability and their end prices for consumers. This involves the analysis of cost and price in terms of production, packaging, storing, and shipping among others. This applies both to food products within the groceries and within the food and beverage restaurants.


• Advertising

This involves the creative folks that made it their profession to push food to the consumers. this can be usually done by media advertisements on TV, radio, magazines and therefore the internet. you'll be able to also find these advertisements within the store itself, in coupons and discount promotions, and even within the packaging itself.


• Location

Location refers to the warehousing, shipping, and distribution aspect of food marketing. it's also related to the place where the sale is transacted like that of groceries, markets, and restaurants.


Today, the art of promoting within the food sector requires a variety of social factors within the production and consumption of food. Food marketing jobs take a glance at food and merchandise safety and research taking into consideration the health and wellness of the consumers.


It also advocates for environmental and sustainability projects and programs, moreover the inter-industry teamwork and exchange of ideas to push and facilitate a healthier food product said Dimitris Kosvogiannis.



To complete the marketing process, the industry also works with the govt to assist people who are marginalized just like the low-income families to satisfy their daily food requirements.


Additionally, it also works towards product safety by adhering to government standards in terms of the nutritional value of the food products and making food accessible to a greater number of individuals.

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